That kind of involvement is different from a marketing sponsorship because it does not stop when a deal closes. Coaching a team or showing up at church week after week means being known by people who are not currently buying or selling anything, which is a longer game than most advertising.
Joel also coaches new REALTORS, extending that same instinct into the profession itself, mentoring other agents rather than treating them purely as competition in a city with dozens of other brokerages. His Google profile currently shows a 5.0 rating across 72 reviews, a pattern rather than a one-off.
None of that shows up on a for-sale sign, but it is a large part of why clients come back or refer a neighbour. Get your hand-reviewed valuation from Joel Dyck.