Where Joel's process differs is at the pricing step. Before setting a list price, he does a hand-reviewed walkthrough that accounts for renovations and improvements a permit search or an automated estimate would miss entirely, so the marketing is not built around a number starting from a blind spot.
From there, the brokerage's own network, Real Broker SK Ltd.'s agent reach and social promotion, adds visibility on top of the standard MLS feed, particularly useful for a home with features that photograph better in person than in a standard listing photo.
Good marketing on a wrong price still underperforms, which is why the valuation step comes first. Get your hand-reviewed valuation from Joel Dyck.