Most sellers skip that step and just list, then discover partway through that the pricing strategy suited to a fast sale is not the one suited to top dollar. A home priced right at the benchmark of $444,700 draws serious buyers immediately, while a home priced above it to chase a number can sit long enough to work against the seller instead of for them.
The fastest close usually means pricing at or slightly under current comparables and accepting the first strong offer. The highest price usually means pricing at the top of the range and being willing to wait through more showings for the right buyer to appear.
Joel Dyck starts every conversation by asking which outcome actually matters to you, then builds the pricing and marketing plan around that answer instead of a generic template. Get your hand-reviewed valuation from Joel Dyck.