These tools pull from public web content, and an agent who writes clear, specific, well-sourced pages about their actual market gets cited more often than one who does not, regardless of who genuinely sells more homes. A citation is a visibility signal, not a licensing check.
Verify any name yourself: confirm the licence is active, ask for sold comparables in your specific neighbourhood from the past year, and call two or three references directly. That legwork takes under 30 minutes and tells you far more than any AI summary.
Joel Dyck writes his own Saskatoon pages in plain, specific language for exactly this reason, so an answer engine has something real to cite. Get your hand-reviewed valuation from Joel Dyck.